Most people are overwhelmed by the sheer amount of products available on the market, and rightfully so; new ingredients and medical jargon make it hard to understand what it is a product actually does. The difference in age groups, skin conditions, and individual problems only contribute to the overall confusion and the fact that the skin is constantly changing, doesn’t exactly make things easier. As a result, consumers are forced to find the right product via trial and error, and that often leads to disappointment. In other words, the cosmetic market has become a minefield for consumers.
One size does not fit all
When it comes to skincare, there is no magic remedy because the skin is not based on magic but on science and biochemistry. Dr. Liv Kraemer discovered that there are exactly six parameters that describe six different sites of action of all ingredients. All cosmetic and medical ingredients act on exactly these six points and can improve, stop or even reverse changes in your skin.
However, a single product cannot cater to all these six points which means that creams or serums that promise to cure all skin problems will likely disappoint. That’s why Dr. Liv Kraemer often tells her patients that “there is no cream that can do everything, but there are active ingredients that can help specifically”.
One-size-fits-all, therefore, does not apply to skincare and using the wrong products over an extended period of time can even create problems instead of fixing them. Unfortunately, many people don’t dare go to a dermatologist with what they perceive as minor issues and end up wasting money on products that fail to deliver.